Green Marketing: Sharpen Your Value Proposition

A recent study by the Environmental Business Journal and Nutrition Business Journal indicates that the market for green products and services is growing at twice the rate of the GDP, reflecting a real trend toward healthier lifestyles and sustainable economics. Capturing this market means addressing concerns about health, energy efficiency, and environmental impact, in addition to traditional considerations like price, quality, and emotional connection.

Efficient and effective communication is especially important when it comes to green marketing. Consumers of green products and services are highly discriminating. They want their purchasing and investing choices to align with their values of social responsibility and environmental preservation. They also seek quality workmanship, durability, and intelligent design. As soon as they can link these values to your product, you're on your way to a sale!

Increasingly, making that connection means communicating complex information about your product or service. The customer of today has many concerns - energy efficiency, environmental impact, recyclability, fair trade, and fair labor practices are just a few - but they typically don't have a lot of time for researching your claims. First impressions are powerful, and the way you package, present, and brand your product is the key to launching a successful relationship with the eco-conscious customer. By educating the customer and establishing trust, you'll experience increased sales and business success.

Market Research

Small Green Planet offers services for researching market opportunities and the competitive landscape that surrounds your product or service. We'll help identify your core competencies and position your product or service in the marketplace. Through clear and targeted communications, you'll attract new business and retain your best customers. Small Green Planet has domain experience in eco-friendly products, sustainable business practices, green building, internet technologies, multimedia software, e-learning, knowledge management, corporate training, environmental consulting, and civil engineering.